Customizing Customer Service: Get Personal
Do you know your customers? Not just who they are demographically or what category they fall in as spa buyers, all of which is important, but do you know the basic personal information–like their names? After you’ve walked a buyer around the store and shown them different brands and products, do you later refer to them as “that guy with the blonde lady” or “the couple with the two kid...
Challenging Customer Perceptions: Sel...
What are perceptions and why do we want to chal...
The 14 Habits of Unsuccessful Salespe...
Often bad habits are simply overdoing good thin...
Professional Development for the Spa ...
You may have heard the recent buzz around the A...
How to Sell the Health Benefits of Ho...
A newbie hot tub dealer recently spoke to me ab...
Cross-Generational Selling: Age Matters
Much of today’s current marketing advice is foc...