Tips & Strategies for Digital Advertising
Macy Reamer2024-11-26T11:34:47-07:00Digital advertising is an essential part of modern marketing, it [...]
Spa Retail Marketing
Using Influencer Content to Grow Your Brand
Macy Reamer2024-11-15T11:58:52-07:00A well-developed brand creates trust, credibility, and loyalty among consumers, [...]
Ole’s Pool & Spa and the Costco Roadshow Program
Macy Reamer2024-07-29T09:07:21-06:00The rise of online shopping, combined with the convenience of [...]
Creating the Right Ambience in Your Showroom
Macy Reamer2024-06-13T09:00:30-06:00The ambience of a store plays a crucial role in [...]
Tips for Building Your Brand
Macy Reamer2024-06-06T12:36:39-06:00A well-defined brand helps differentiate a business from competitors and [...]
The Co-Op Program: A Boost for Our Dealers’ Advertising Revenue
Macy Reamer2024-05-28T11:10:44-06:00Advertising is a crucial and key component for any business [...]
The Importance of Lead Management
Seth Kaufman2022-03-16T19:43:10-06:00Responding to sales leads with speed and focus is a [...]
3 Retail Trends Your Spa Business Should be Keeping Up with
Power Per Square Foot Staff2022-03-03T10:15:26-07:00Have you done anything new in your spa business this [...]
7 Steps to Promoting Your Referral Program
Megan Mosley2022-07-01T12:12:48-06:00So you have a great referral program finally in place. [...]
Making Autoresponders Work for Your Spa Business
Kevin O'Halloran2022-02-14T12:54:45-07:00The article “You’ve Got Mail: Automated Email Campaigns to Boost [...]
Driving Spa Sales And Profitability With Consumer Financing
Seth Kaufman2022-02-08T12:03:09-07:00Many spa store owners are laser-focused on the three [...]
Sales System: Referral Marketing
Power Per Square Foot Staff2022-02-03T10:44:59-07:00NOTE: THIS IS STEP 6 OF 7 IN THE SERIES ON THE [...]
What is the Value of Sales Events?
Power Per Square Foot Staff2022-05-13T09:22:28-06:00In this day and age of digital marketing and mobile [...]
Secrets to a Successful Auto-Ship Program
Kevin O'Halloran2021-10-13T10:24:22-06:00When Amazon first announced its Dash auto-replenishment program in 2014, [...]
10 Ways to Make the Most of IPSPE
Kevin O'Halloran2021-10-08T16:39:03-06:00International Pool Spa Patio Expo, one of the industry’s largest [...]
Hitting the Promotional Bullseye in 2021
Charles Humes2021-04-09T12:57:31-06:00As we all know, the retail spa industry saw unprecedented [...]
From Tents to Parking Lots: Maximizing Value of the Off-Site Sale Event
Carri Hamilton2019-08-08T12:39:55-06:00Events can be a gamechanger for the spa retailer. Though [...]
The Spa Dealer’s Guide to TV Advertising
Kevin O'Halloran2019-05-27T16:49:34-06:00In 2019, television is still an effective, albeit fluctuating, marketing [...]
4 Ways to Drastically Improve Customer Engagement Online
Christina Cordova2019-05-27T17:23:14-06:00The customer experience has undergone a drastic overhaul in recent [...]
From Capture to Conversion: Mastering Leads in Your Spa Business
Lisa Garnier2023-01-20T15:32:04-07:00Successful spa businesses don't sit back and wait for customers [...]