How to Get Motivated When Sales are Slow
Kevin O'Halloran2022-02-23T12:36:44-07:00As all spa dealers are well aware, sales numbers go [...]
Making Autoresponders Work for Your Spa Business
Kevin O'Halloran2022-02-14T12:54:45-07:00The article “You’ve Got Mail: Automated Email Campaigns to Boost [...]
Secrets to a Successful Auto-Ship Program
Kevin O'Halloran2021-10-13T10:24:22-06:00When Amazon first announced its Dash auto-replenishment program in 2014, [...]
10 Ways to Make the Most of IPSPE
Kevin O'Halloran2021-10-08T16:39:03-06:00International Pool Spa Patio Expo, one of the industry’s largest [...]
Selling Multiple vs Single Brands on the Showroom Floor
Kevin O'Halloran2021-10-01T16:14:21-06:00In an age where online retail and big-box stores are [...]
The Spa Dealer’s Guide to TV Advertising
Kevin O'Halloran2019-05-27T16:49:34-06:00In 2019, television is still an effective, albeit fluctuating, marketing [...]
How To Get Motivated when Sales are Slow
Kevin O'Halloran2019-05-28T13:17:40-06:00As all spa dealers are well aware, sales numbers go [...]
Generating Buzz Around Your Next Sales Event
Kevin O'Halloran2019-05-27T17:36:36-06:00Sales events are a great way to bolster foot traffic in [...]
7 Online Marketing Strategies for Spa Retailers
Kevin O'Halloran2022-12-20T13:28:18-07:00These days, you must have an online marketing strategy to [...]
Most Common Reasons Spa Businesses Fail and How to Avoid It
Kevin O'Halloran2019-05-23T13:08:59-06:00You've heard all the statistics about new businesses before–and yes, [...]
Performance Checklist: KPIs for the Ultimate Spa Business Audit
Kevin O'Halloran2019-05-27T10:07:43-06:00To make informed decisions in your spa business, you need [...]
How To Encourage Online Customer Reviews That Sell
Kevin O'Halloran2019-05-30T10:01:14-06:00Once, customer service reviews amounted to nothing more than comments [...]
The Essential Online Marketing Checklist for Spa Retailers
Kevin O'Halloran2019-05-28T20:33:19-06:00Like a billboard on Main Street, your online marketing needs to [...]
Using Role Play to Improve Sales
Kevin O'Halloran2022-07-29T16:44:55-06:00A first-time customer is quietly eyeing the top spa models [...]
How Much Capital Does Your New Spa Business Demand?
Kevin O'Halloran2019-05-27T12:09:00-06:00As is the case with any startup, opening the doors [...]
4 Basic Strategies for Mastering the Upsell
Kevin O'Halloran2019-05-29T14:30:20-06:00For most retailers, upselling is the difference between keeping a [...]
10 Winter Weather Tips for Service Techs
Kevin O'Halloran2019-05-27T13:22:25-06:002018 is shaping up to have one of the coldest [...]
10 Steps Toward a Better Sales Training Program
Kevin O'Halloran2019-05-29T14:35:42-06:00Your sales team is the life force of your spa [...]
How To Run a Killer Coupon Program
Kevin O'Halloran2019-05-27T17:28:17-06:00With the off-season in full swing, many spa retailers are [...]
Where Will the Spa Industry Be in 10 Years?
Kevin O'Halloran2019-05-27T15:25:22-06:00With the end of the year approaching, retailers are taking [...]