In just a few short years, Southampton Hot Tub has grown from a startup service company into one of Pennsylvania’s most admired spa dealerships. They’ve opened two beautifully distinct showrooms in just two years, one in Huntington Valley in 2023 and another in Exton in 2024.

Owned and operated by Christine and Patrick Korogodsky, the dealership’s rapid rise isn’t luck, it’s the result of deliberate strategy, thoughtful execution, and an unwavering focus on people. From marketing and branding to showroom design and events, every detail reflects the same guiding philosophy: that trust and consistency create lasting success.

Christine’s background in marketing and business development, including her time at 20/10 Solutions where she helped with clients’ brand strategy and developing media buys, gives her a deep insight into how brands earn customer confidence. Patrick, who began his career more than a decade ago as a spa service technician, brings technical depth and a craftsman’s eye for quality. Together, they’ve built a business defined by reliability, authenticity, and genuine follow-through, a rare blend in an era of automation and impersonal transactions.

“My mentor from my days at a marketing agency used to say, ‘The most powerful thing you can do is exactly what you say you’re going to do,’” Christine recalls. “That’s something we live by every day.”

That promise comes to life in everything they do, from their messaging and online presence to their physical showrooms and community events. Every touchpoint carries the same sense of warmth and intention.

Marketing With Intention: Meeting Customers Where They Are

From day one, Christine and Patrick have built their marketing strategy around one principle: the experience must feel consistent, credible, and human, no matter where customers first encounter their brand.

“We think like customers,” Christine says. “I love studying consumer behavior. It shapes how we operate, how we communicate, how we design our materials, it’s all about building trust from the very first interaction.”

To better understand buyer expectations, they study the customer journeys of top lifestyle brands like Tesla and Peloton, companies that treat marketing as an experience, not an advertisement. Recognizing that most spa shoppers begin by browsing on their phones after hours, Southampton Hot Tub has created a digital presence that captures attention early and builds confidence before a customer ever steps into a showroom.

Their mix of social media, Google ads, email campaigns, and SEO ensures their brand appears at the right moment in the buying process. Seasonal updates to website imagery, aligned promotional materials, and polished product pages give their digital storefront the same elevated feel as their physical ones.

And it’s not just about how things look, it’s about how they sound. “What you say is just as important as what they’re seeing,” Christine notes. Every ad, video, and post mirrors the tone of their in-store experience: calm, welcoming, and trustworthy.

To stay agile, the team follows a 3/3/3 method: one-third proven strategies, one-third revived experiments, and one-third new ideas. “Marketing is how you get their attention,” Christine says, “but the goal is always to earn their trust.”

Translating Brand Into Space: Designing Showrooms That Sell

Once a customer steps inside either Southampton Hot Tub showroom, the brand story continues, told through color, texture, and light. Though their Huntington Valley and Exton locations differ in style, both create the same inviting, elevated atmosphere that defines the Southampton experience. The Huntington Valley store embraces clean, industrial charm, while Exton offers a more polished, design-forward aesthetic. Together, they show how a brand can adapt to its surroundings without losing its identity.

“Using the same colors, finishes, and accents that appear in our marketing materials was really important to me,” Christine explains. “Our brand should feel familiar no matter the subject matter, it should all tie together and have a similar feel.”

Layout and lighting are as deliberate as the décor. Every line of sight is planned to guide attention toward featured spas and create a natural sense of flow. “We even designed the walkways to draw people further into the space,” says Christine. “Each wall color and lighting choice was intentional, everything’s meant to feel calm and welcoming.”

By translating their digital brand into physical space, the Korogodskys create a showroom experience that feels both aspirational and personal. It doesn’t just look beautiful, it reinforces a sense of trust, quality, and comfort at every turn.

Events That Engage: Turning Moments Into Momentum

Beyond the showroom, Christine and Patrick also place a large emphasis on bringing their brand to life in the community. Each year, Southampton Hot Tub participates in more than a dozen local events, from home shows and fairs to Costcos, using them as opportunities to build relationships as much as to make sales. Before committing, each opportunity is carefully evaluated based on audience, location, and timing, ensuring their time and investment reach the right people.

“We go into shows with clear goals,” Christine says. “Yes, we track sales, but we also look at service leads and how many attendees later visit our stores. We want every event to expand awareness and connection.”

Because events require fast impact, the team designs their setups for instant engagement, meaning clean layouts, strong signage, and clear messaging that conveys professionalism in seconds. “Events are definitely more POP (Point of Purchase) heavy,” Christine explains. “Since you have such a short window to make an impression.”

By maintaining a steady rhythm, roughly one event per month, Christine and Patrick are able to keep their brand visible and top of mind in their region. Through this consistent presence, Southampton Hot Tub extends its people-first philosophy beyond its doors, reinforcing the trust and familiarity that define its success.

The Power of Consistency

Southhampton Hot Tub’s growth, and their recognition as a winner of the Bullfrog Spas Dealer Excellence Award, comes down to on clear lesson: every detail matters.

From digital marketing to showroom design and local events, Christine and Patrick have built a business where every interaction feels intentional and every promise is fulfilled. Their success proves that in a world where technology and trends evolve quickly, authenticity and consistency remain unbeatable advantages.Their story is both inspiration and roadmap: lead with empathy, stay true to your brand, and deliver the kind of experience customers can feel long after the sale.