When you meet Christine and Patrick Korogodsky, you immediately understand why Southampton Hot Tub has quickly become one of the most respected names in their market. The husband-and-wife team radiates warmth and professionalism, paired with an unmistakable drive to make every experience better than the last. That balance between heart and hustle is what earned them this year’s Bullfrog Spas Dealer Excellence Award.

At a time when technology leads nearly every industry forward, Southampton Hot Tub stands out for keeping people at the center. Christine and Patrick have built their business around genuine connection, making every customer feel seen, heard, and cared for. Their approach has quietly redefined what great service looks like in a modern retail world.

“In an industry and economy that are very technologically driven right now, doing business that’s very human has allowed us to have a very personal relationship with our customers,” says Christine.

That philosophy shows up in every aspect of their business. Christine can often be found in the showroom, welcoming guests and guiding them through decisions, while Patrick is out in the field on service calls, deliveries, and making sure every spa experience starts right. Together, their “all-in” approach has created a company culture that feels genuine and dependable, where every customer knows they’ll be taken care of from day one.

Their success didn’t happen by accident. It came from experience, curiosity, and an intentional effort to build something better. During the recent pandemic, Christine and Patrick recognized how customer expectations were shifting, and saw an opportunity to create a dealership that would blend modern efficiency with timeless, human service.

Discovering a Better Way

Patrick’s journey began nearly a decade ago as a service technician. That hands-on experience gave him deep knowledge of spa systems and, more importantly, of the challenges customers face after a sale. Christine’s background, though different, is complementary. With a career in marketing and business, including time at PayPal, where she helped restructure the North American Sales Team, she understood how trust and loyalty are built through communication and care.

During the pandemic, the couple found themselves talking late one night about how much the world was changing. Between Patrick’s technical expertise and Christine’s strategic insight, they realized they could build something special: a business rooted not in transactions, but in relationships.

They started small, offering service and delivery, reaching customers through cold calls and online outreach. Beginning on the service side gave them a front-row view of nearly every brand and product in their region. That knowledge became a competitive advantage when they expanded into retail just a few short years after their founding. They understood not only how to sell spas but how to anticipate what owners would need long after installation.

“We get ahead of anything that could become a potential issue, whether that’s delivery, post-purchase service, or long-term maintenance,” says Patrick. “We’re very thorough with our process.”

That attention to detail, paired with empathy for the customer experience, became the blueprint for their success.

Leading with a Human Touch

From the beginning, Christine and Patrick set out to do business differently. They chose partners like Bullfrog Spas who shared their values of reliability and continuous improvement.

But their real differentiator goes beyond technical expertise. It’s the personal way they run their business. They listen. They follow through. They treat every customer as if they were family.

“I think having us be a service-first company has given us an edge,” says Christine. “Being able to say we’re owned and operated by a seasoned, licensed, certified technician who knows the ins and outs of our products—that’s huge.”

That authenticity and sincerity is what builds trust, and trust is what turns happy customers into loyal advocates. Word-of-mouth isn’t just their most effective marketing tool; it’s proof that authentic service still matters.

Many new customers discover Southampton Hot Tub through a friend’s recommendation or after feeling overlooked somewhere else. “It’s all about the customer and listening,” Christine says. “What does this person need, and what problem are we helping them solve?”

Whether it’s helping a family find a swim spa that brings generations together, or guiding a couple toward the perfect spa for quiet evenings at home, the Southampton Hot Tub team sees every sale as a chance to make someone’s life better. That’s the kind of care that defines a Dealer Excellence winner.

Building a Team That Reflects Their Values

Christine and Patrick know that a strong business isn’t built alone. To deliver a consistently great experience, they’ve surrounded themselves with a team that shares their same values, namely integrity, empathy, and a genuine desire to help.

“The genuineness needs to come out,” Christine said when talking about her experience with potential new employees. “You have to have that for customers to know they can trust what’s being said.”

That belief shapes how they hire, train, and lead. Every team member is chosen as much for their character as for their skill set. New hires spend time shadowing both Christine in the showroom and Patrick in the field so they can see, firsthand, what authentic care looks like, from greeting a first-time visitor to troubleshooting a spa in someone’s backyard.

“We want everyone to understand that what we do matters to people’s daily lives,” says Patrick. During training they emphasize that a hot tub isn’t just a product; it’s something that brings people comfort, healing, and connection. “Our team needs to feel that before they can communicate it,” explained Patrick.

By cultivating a culture built on care, Christine and Patrick have created more than a company, they’ve built a community. Their employees don’t just represent the brand; they embody it. And that connection shows in every interaction, every referral, and every returning customer.

Results and Recognition

In just two years, Southampton Hot Tub has expanded rapidly, opening two beautiful showrooms, Huntington Valley in 2023 and Exton in 2024, and earning a loyal following throughout their region.

Their dedication to doing things the right way has not only fueled growth but also caught the attention of the entire Bullfrog Spas team. Southampton Hot Tub was recognized with a Bullfrog Spas Dealer Excellence Award, which honors dealerships that demonstrate innovation, customer-first leadership, and a commitment to raising the standard for the entire industry.

Christine and Patrick’s story is a reminder that technology may change the way we do business, but it’s people who define how we succeed. By keeping humanity at the center, they’ve proven that great service, genuine connection, and steady care will always be what sets a dealership apart.