Advertising is a crucial and key component for any business aiming to capture additional market share and grow their business. As the saying goes, you have to spend money to make money, and investing in advertising will help you reach a broader audience and drive sales. To help you reach your advertising goals and stretch your budget as far as it can go, we offer a Co-Op Program to our dealer partners, which offers you the incredible opportunity to be reimbursed up to 50% of your advertising expenses should Bullfrog Spas be prominently featured in the ad.  

Leveraging this program allows you to maximize your marketing efforts without bearing the full financial burden, making it easier to run impactful campaigns, especially during key holiday periods like Independence or Memorial Day where consumers are looking for a reason to make large purchases.

What type of ads are included in the Co-Op Program? 

This incredible program applies to TV, radio, newspaper, billboard, direct mail, digital advertising, and even several sales event expenses including space rental, power, and water. This combination of ad types creates a robust marketing mix that is essential for you to reach target audiences effectively and maximize your marketing efforts. A well-balanced mix ensures you are leveraging various channels to reach customers at different stages of their buying journey. Consider using a mix of the following marketing mix:  

  • Digital Advertising: Digital advertising encompasses a variety of ads and channels, including Google Ads, Facebook, Instagram, Pinterest, YouTube and more. The term can even apply to running banner ads on relevant websites and platforms as it increases your brand visibility. 
  • Traditional Advertising: More traditional advertising channels can also still be very effective if utilized correctly. This includes anything from radio, tv, and newspaper ads to billboard ads.  
  • Direct Marketing: While there are many ways to directly reach out to potential customers in your area, we have found that sending targeted mailers as well as direct emails about special offers and event to be two of the most effective ways to directly market.  
  • Local Events: Participating in local fairs, festivals, home shows, and other local events has been proven to increase brand visibility and community engagement.  

Consider Partnering with a Marketing Agency  

Efficiently managing a diverse marketing strategy can be challenging without the right expertise, which is why we recommend that unless your team contains an experienced marketer, that you strongly consider partnering with a marketing agency. Marketing agencies bring a wealth of expertise and experience to the table, helping dealers navigate the complexities of modern marketing.  

Agencies employ professionals who are well-versed in various aspects of marketing, from digital advertising and SEO to content creation and social media management. This expertise ensures that campaigns are executed efficiently and effectively, maximizing return on investment. Agencies can also provide valuable market research and competitor analysis, identifying opportunities for growth and areas where you can differentiate yourself.  

Furthermore, marketing agencies can help you develop a comprehensive and cohesive marketing strategy, containing the right marketing mix specific to your dealership. They can create tailored campaigns that resonate with your target audience, ensuring that every marketing dollar is spent wisely. Our Co-Op program makes this sort of investment more accessible by offering substantial financial support. By doubling your budget through our reimbursement, you can reach more potential customers and increase brand visibility.  

Additionally, by incorporating a diverse marketing mix and partnering with a marketing agency, you can effectively reach your target audience and achieve significant sales growth. This strategic approach to advertising is especially beneficial during holiday periods like Independence Day when the competition is fierce, and the potential for increased revenue is high.

Advertising is an essential investment for any business owner looking to boost their sales and grow their business. For more information on the Bullfrog Spas Co-Op program and specifications on what ads qualify for reimbursement and how to build your Co-Op funds be sure to reach out to your Regional Manager.