NOTE: THIS IS STEP 7 OF 7 IN THE SERIES ON THE BULLFROG SPAS 7-STEP SALES PROCESS. PLEASE REFER TO THIS PROCESS FOR TRAINING SALES STAFF. IT HAS PROVEN TO BE AN EXTREMELY EFFECTIVE WAY TO SELL BULLFROG SPAS IN NEARLY ALL SALES SITUATIONS.
It’s helpful to look at customer leads like a scratch-off lottery ticket. We can’t tell what we have until we scratch it off to see if we’ve won. And how long do we wait to scratch off a ticket to see what we’ve won? Right. Leads need to be treated the same way.
Sadly, 71% of all leads are never followed up on. Leads that are followed up on are touched only 1.3 times. And the average response time is 46 hours 53 minutes. Just think about all the opportunities being left on the table.
The Progression of a Sale
It usually takes four contacts before low-hanging fruit is harvested and seven contacts to finish off the sale. Studies indicate that salespeople who follow up six times have a 70% likelihood of ending up with a sale.
The message here is simple: you wouldn’t scratch off your lottery ticket, then toss it in the trash if there was no winner that day. You’d hold onto the ticket until all possibility of winning was exhausted. And if profitability is a driver for you, then this is how lead contacts should be approached as well.
Close more sales from your leads with SmartLead
As Bullfrog Spas continues to expand lead generation programs, we know it is vital to provide enhanced lead management and sales process tools to help you convert leads to sales.
Bullfrog implemented the SmartLead lead management system for all dealers in June, 2015. SmartLead has years of specific industry experience in the portable space and a platform that is easy to use and powerful in what it can do for your sales process. The SmartLead system delivers leads to dealers with several enhanced features.
- Automatic real-time lead delivery
- Lead nurturing
- CRM tool to manage your leads:
- Status updates
- Lead scoring
- Lead source information
Benefits of SmartLead include:
- Improved lead management for more sales;
- A simple system that anyone in your organization can quickly understand; and
- Data on lead quality, closing rates, and more.
If you have any questions with your SmartLead portal or trouble logging in, please feel free to contact Bullfrog’s dedicated SmartLead Support Representatives at BullfrogSpas@smartlead.com.
For learning the general process for using SmartLead, there is also a link to an informative instructional video on the home page of your portal once you are logged in.
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