A Spa Dealer’s Guide to Consumer Financing
Carri Hamilton2021-10-18T13:37:37-06:00It’s hardly a secret that affordability is one of the [...]
Spa Retail Sales
Secrets to a Successful Auto-Ship Program
Kevin O'Halloran2021-10-13T10:24:22-06:00When Amazon first announced its Dash auto-replenishment program in 2014, [...]
Hitting the Promotional Bullseye in 2021
Charles Humes2021-04-09T12:57:31-06:00As we all know, the retail spa industry saw unprecedented [...]
Spa Dealer Cash Flow Solutions During Inventory and Delivery Delays
Seth Kaufman2021-02-02T13:19:11-07:00In an industry besieged with backorders and several month-long lags between sales [...]
Moving the Sale Forward When Inventory Is Low
Seth Kaufman2021-05-04T06:18:08-06:00Spa dealers are encountering a never-before-seen conundrum as a result [...]
How To Get Motivated when Sales are Slow
Kevin O'Halloran2019-05-28T13:17:40-06:00As all spa dealers are well aware, sales numbers go [...]
From Capture to Conversion: Mastering Leads in Your Spa Business
Lisa Garnier2023-01-20T15:32:04-07:00Successful spa businesses don't sit back and wait for customers [...]
Challenging Customer Perceptions: Selling that Educates
Lisa Garnier2022-05-19T08:00:19-06:00What are perceptions and why do we want to challenge [...]
Selling Spas: Make It Emotional
Lisa Garnier2022-09-09T14:47:47-06:00How well do you understand what motivates a customer to [...]
Secrets to Closing the Spa Sale: Recognizing Conversion Points
Lisa Garnier2019-05-28T13:18:35-06:00To paraphrase Mark Twain, the reports of the death of [...]
Using Role Play to Improve Sales
Kevin O'Halloran2022-07-29T16:44:55-06:00A first-time customer is quietly eyeing the top spa models [...]
10 Tips to Improve Your Spa Selling Skills Overnight
Lisa Garnier2019-05-29T14:31:51-06:00Can sales skills really be improved “overnight”? They can when [...]
4 Basic Strategies for Mastering the Upsell
Kevin O'Halloran2019-05-29T14:30:20-06:00For most retailers, upselling is the difference between keeping a [...]
Necess-ories: The Basics to Selling Spa Accessories
Lisa Garnier2019-05-29T14:34:35-06:00What is the first thing that comes to mind when [...]
10 Steps Toward a Better Sales Training Program
Kevin O'Halloran2019-05-29T14:35:42-06:00Your sales team is the life force of your spa [...]
Lifetime Value of a Customer
Lisa Garnier2022-05-06T09:16:59-06:00A top-quality, well-maintained spa can last for 15 years or [...]
The ROI of Attending and Exhibiting at Trade Shows
Lisa Garnier2022-03-03T10:38:16-07:00When it comes to industry-recognized spa trade shows, retailers have [...]
Professional Development for the Spa Salesperson
Lisa Garnier2022-04-08T11:58:40-06:00You may have heard the recent buzz around the APSP [...]
Selling Against Other Markets: Lifestyle Over Recreation
Kevin O'Halloran2019-05-28T13:23:02-06:00Discretionary spending has increased over the past few years as [...]
4 Tips for Training Seasonal Spa Salespeople
Lisa Garnier2019-05-28T13:27:20-06:00Everyone looks forward to the lazy, hazy, crazy days of [...]